About us

Note from owner Elinor

This is an archived site, for interest and a bit of background only!

Since June 2018, after 15 years in Bloomsbury, It’s All Greek is once again online only at www.itsallgreek.co.uk, so there is no physical shop. Sorry to disappoint!

If you want to make contact, please use hello@itsallgreek.co.uk rather than leave a message here, as I rarely check the WordPress site these days. Thank you!!

We were based in the heart of London’s historic Bloomsbury since our first shop in 2003 – three years on Bury Place, and then nine years on Great Russell Street. In October 2015 we moved to our lovely new shop at 25a Museum Street and left in June 2018.

We specialise in fine replicas of ancient Greek art and jewellery and we work exclusively with small, family businesses like our own. Our product range comes from a team of over fifteen such companies: currently 12 in Greece and 5 in the UK. Nothing is mass-produced.

Our aims are to nurture enthusiasm for the spirit and art of ancient Greece, to promote the excellent products of our suppliers and to provide our customers with the best possible quality and service. It’s All Greek has established an extensive network of customers all over the world.

We have supplied our products to motion pictures ‘Troy’, ‘Alexander’ and ‘Clash of the Titans’, as well as to television documentaries, magazine photo shoots, schools and education services, restaurants and museum shops, including the National Museums of Scotland, the Ashmolean Museum and the Fitzwilliam Museum. We have been featured in ‘The Daily Telegraph’, ’25 Beautiful Homes’, ‘The World of Interiors’ and ‘Elle Decoration’.

We have worked with the Greek & Roman Department at Blackwell’s bookshop in Oxford, with the Greek & Roman Department at Heffer’s bookshop in Cambridge and with the Cambridge University Museums shop on King’s Parade.


Team IAG

Note from Elinor on January 14th 2019: Now that It’s All Greek is only online, it is only me, myself and I!

When you visited us in Bloomsbury, you would have met a combination of any two of us at any one time. Each of us had a background in Classics from some stage in our education.

The greatest gratitude of all goes to: Louise (now working at the Fitzwilliam Museum in Cambridge), Lauren (now working in Bristol and recently married), Jasmine (who went on to Burberry and Disney but is now a full time mother of one, with another on the way!), Alexandra (who is Gallery Manager at Ariadne Galleries in London and New York), Nicola (working at Yarto and specialising in product design and running the business), and Kate (now selling her wonderful fossils at 25a Museum Street!). These six were my closest accomplices on this little Odyssey. My thanks go also to all those many others who sailed with me from time to time along the way.

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How it all started

It’s All Greek is the brainchild of Elinor Wynne Lloyd. Her parents, Dilys and Wynne, took her to Greece when she was only 12 years old and that is where her love of Greece began. Welsh-speaking Elinor is an Oxford graduate in and a professional teacher of Classics.

After twenty years of teaching at Queen’s Gate School in London and independently in her own teaching business ‘Locus Classicus’. After moving to Bloomsbury in 2003, and now online only, she has been running the business full-time.

Elinor with her parents in Athens in 2003

Elinor with her parents, Wynne and Dilys Lloyd in Athens in 2003.

(in the photograph: Dilys, Wynne and Elinor in Athens in 2003. Dil died in 2005 and Wynne in 2010.)

Click here to read Caroline Lawrence interviewing Elinor for The History Girls blog.

5 Responses to About us

  1. Paul says:

    Love the site – Great to read about how it all started. As a fellow Grecophile I am quite jealous. Like the photos – looks like you all enjoy yourselves. Hope your business continues to grow. Paul

  2. Fantastic site. Plenty of useful information here. I’m sending it to several friends ans also sharing in delicious. And of course, thanks for your sweat!

  3. Marion Lever says:

    Hi there.
    I am looking for z silver Macednian star pendant for a 21 birthday present.
    Can you help pls ?
    Kind regards

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